I launched my own clean beauty business with a mission rooted in female empowerment, body image positivity, and self-love, especially for young women navigating their identities and confidence.

Melek Beklevic

I handle every aspect of the business myself, from product development, packaging, and marketing to sales, finances, and customer growth. I designed and built the brand’s e-commerce website from scratch and have since grown my customer base through vendor markets, social media outreach, and word-of-mouth. My products focus on clean, safe, and conscious ingredients, created with both aesthetic and health in mind.

To date, I’ve handcrafted and sold 600+ body butters, earning over $8,400 in revenue. This project is more than a business, it’s my personal statement on resilience, beauty, and ambition. I plan to scale this brand as I pursue a future in medicine and cosmetic surgery, where science and self-image intersect.